SHADEY COSMETICS
Shadey Cosmetics is a fast-growing New Zealand beauty brand redefining low-maintenance beauty with innovative, long-wear products designed for real life. Created for women who want to look polished without the time-consuming routine, the brand delivers high-performance formulas that combine effortless application with lasting results.
Best known for its hero Peel-Off Lip Stain, Shadey has created a new category of everyday beauty by offering transfer-resistant, all-day colour that stays put from morning coffee to evening plans. The growing range also includes Velvet Gloss, Brow Stain and innovative hybrid beauty products designed around convenience, performance and modern consumer trends.
Driven by strong organic growth, an engaged social community and increasing consumer demand for long-wear beauty solutions, Shadey is quickly establishing itself as one of Australasia's most exciting emerging beauty brands. With a pipeline of trend-led product innovation and significant retail expansion opportunities, the brand is well positioned for growth across pharmacy, beauty and lifestyle retailers.
Combining premium branding with accessible price points, Shadey offers retailers a distinctive beauty proposition that sits at the intersection of innovation, convenience and everyday confidence.